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product and meetings Decide how a luggage C) page 6 market manufacturer can Reading: Building luxury protect its brand brands - Financial Times Present simple and Writing: e-mail present continuous UNIT 2 Talk about your Listening: An interview British and American Telephoning: 8TS: Retain a travel TRAVEL travel experiences with a sales director of travel words making agent's key client a hotel chain arrangements C) page 14 Talking about the future Writing: e-rnail Reading: What business travellers want- Financial Times U N IT3 Discuss attitudes to Reading: Mercedes, Words for describing Managing meetings Acquiring Asia CHANGE change in general shining star- change Entertainment: Solve and at work Financial Times the problems arising C) page 22 Past simple and present from a recent merger listening: An interview perfect with a management consultant Writing: action minutes WORKING ACROSS CULTURES: 1 SOCIALISING C) page 3 0REVISION UNIT A � page 32 DISCUSSION TEXTS LANGUAGE WORK SKILLS CASE STUDY UNIT 4 Talk about Reading: A successful Words and expressions Socialising: In Step's relocation: ORGANISATION status within an organisation- to describe company introductions Decide on the organisation Financial Times structure and networking relocation site of a C) page 36 shoe manufacturer listening: An interview Noun combinations Writing: e-mail with a management consultant UNIT 5 Discuss authentic Reading: A new kind of Words and expressions Starting and Alpha Advertising: ADVERTIS ING advertisements campaign- Financial for talking about structuring a Develop an C) page 44 Times advertising presentation advertising campaign 00 a Quiz and U N IT6 discuss attitudes listening: An interview Articles Writing: summary MONEY to money with a marketing C) page 52 communications executive listening: An interview Words and expressions Oealing with figures Make your pitch: with an investment for talking about finance Present a new idea director to investors Describing trends Reading: An inspirational story- Sunday Times Writing: e-mail WORKING ACROSS CULTURES: 2 I NTERNATIONAL MEETINGS C) page 60REVISION UNIT B C) page 62WRITING FILE CSO)Cp IAag Le-C1U32LTURAL GAME �ACTp IVag ITe Y13F4ILEC) page 126 scanned for Paul Jennings UNIT 3 •• CHANGEDescribing B Write the verbs from the box under the correct prefix to make words change connected with change_ Use a good dictionary to help you_ Some of the words can be used with more than one prefix_ assess centralise date develop grade launch locate regulate size structure train -etgaflise- down- de- up- re- o r 9 Q n ire D Complete these sentences with the correct form of the verbs from the box in Exercise A_ Use a good dictionary to help you_ 1 Following the merger, the office layout was . 3 It is now so expensive to rent offices in the city centre that many companies are . In a new definition of a publicity stunt, Channel 4 and Honda have turned to a team of skydivers to tackle the problem of viewers tuning out of traditional television advertising.

1 Mr Zetsche's walrus moustache 2 Having BMW as a rival 3 Being hard 4 Increasing jobs 5 Giving workers security for life 6 Using Mr Zetsche's operational experience 7 Cutting jobs 8 Building cars the experts want them to build 9 Lowering product quality 10 Improving the looks of new Mercedes cars 11 Producing new models 12 Using a team approach D Imagine you are Mr Zetsche.

“We wanted to create something unmissable,” said Andy Barnes, the broadcaster’s sales director.

“This concept breaks the boundaries of the perceived confines of TV advertising,” he added, highlighting a Channel 4 campaign called “innovating the break”.

m Accord ing to the article, which of these factors helped Mercedes improve its performance?

1 luxury a) executive 2 chief b) models 3 parent c) effect 4 fourth d) company 5 management e) brand 6 fuel-efficient f) style 7 team g) approach 8 dramatic h) quarter Now check your answers in the article.

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Reducing the number of employees is the best way to stay profitable in the current economic climate.

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